Brands such as Mercedes, Gucci and Apple have achieved similar status to replica Rolex. These brands are so deeply rooted in society that they represent much more than just the products they produce, they symbolize wealth, success, style and quality. Their cultural importance has made these companies the uncrowned kings of their respective industries.
Now that Rolex has passed its 100th anniversary, we can reveal the visionary strategies that have made Rolex sit on the horological throne. The company stands out mainly due to the technical innovation, marketing vigor, design consistency, financial independence and selective model production that have led to the company’s unrivaled success among watch brands. So what are the main aspects that set Rolex watches apart from the competition?
A Rolex watch is as hard as a diamond
Figuratively speaking. Among all watch brands, Rolex is among the most durable. Although they are considered a decoration for a formal dinner. Let’s not forget that Rolex watches, both luxury and sports models, were primarily made as “watches to serve”.
Such watches are not only meant to tell the time. But they also do not break on the first impact and are not afraid of contact with water. In this regard, other watches, intended as an accessory to a suit, do not have such characteristics.
Rolexes were made to be durable from the beginning. Unyielding. Rolex watch cases refer directly to the original version of the Oyster, which debuted in the 1930s. As the name suggests, the Oyster case is a hard outer shell protecting a rare movement. From the start, the case was built to be tough and water resistant.
The back of the Rolex watch case is made of stainless steel, which is firmly screwed to the case. In addition, to open it, you need a special tool that only opens Rolex replica watches. All these details together form an armor against external influences and anything you might want to throw or drop on them. But we would definitely not recommend testing it.
Rolex watches are very accurate
This is another age-old goal of the Rolex brand: to produce watches that are extremely accurate in telling time. This was one of their primary aims – and they achieved it so well that in 1914 Kew Observatory awarded Rolex watches with a Class A certificate of accuracy. Which is usually awarded exclusively to marine chronometers.
And where is this “Kew Observatory”? Located in Great Britain. Yes, because Rolex, despite what most people think, originates from Great Britain. The company left England in 1919 due to a tax on luxury imports (the case of gold and silver) and moved to Geneva, Switzerland, where the Wilsdorf and Davis company name was officially changed to Montres Rolex S.A. in 1920.
The accuracy of Rolex watches became one of the company’s strengths, as production was carried out to reach the limits issued by the Contrôle Officiel Suisse des Chronomètres – COSC (Swiss Certification Institute for Chronometers), usually -4 / +6 seconds per day, which authorize the watch bear the name “Chronometer”.
Each movement bearing this title has been independently tested in a laboratory and received an official certificate confirming its performance. You can also see this endorsement on the dial of the “Pepsi” subscribed watch. Rolex is the company that receives the most certificates annually from COSC. Rolex also produces some watches with the “Superlative Chronometry” label – with testing twice as rigorous (-2 / +3 seconds per day). The GMT Master II watch can be proud of this certification.
This means that when you buy a Rolex, you are buying a precision watch that has been engineered to be even extremely accurate.
Rolex watches are an icon of design
There is really no other watch that is more iconic than the ‘Submariner’, which looks a lot like the GMT Master.
The fact that “Pepsi” is a design delicacy is also confirmed by the list of celebrities who often complement their outfits with this model. Who else should wear a “rolex” on his hands than he – 007 James Bond aka Daniel Craig.
Among the actors, it is also worth mentioning Orlando Bloom – who likes to choose dials with a crown – Rolex among luxury watches. You can also see the “Pepsi” model in several movies – for example: Gone Girl, Street Kings, Magnum or in the NBC series The Black list.
When you walk around with a Rolex on your wrist, people tend to see it as a symbol of something else. This is not a watch. It’s a statement. Horologically speaking, these are great watches, but there are more complicated and expensive brands out there. Still, for most people, Rolex represents a target, precisely because of their cultural status and importance.
Rolex watches hold their value very well
The Rolex craze is fairly new, having started around ten years ago. As you probably already know, today you can no longer buy a new “Pepsi” in the classic way – I will come and buy. You have to sign up for a waiting list that lasts around 5 years – due to high demand and limited supply.
What is the result? Well, the one you can easily imagine: there is a highly sought-after secondary market (so-called “Second Wrist”) with prices well above the original list price – depending on the models, they could be in the range of 20-30% more – sometimes almost double the catalog price. The most sought-after models are the Submariner, GMT Master and Daytona, made of steel. So if you become the owner of some of these models, you are definitely not stupid. With us, you can become one of the co-owners of the new GMT Master model, the so-called “Pepsi”. His investment subscription starts already on June 1st, so get ready so you don’t miss out.
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